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Anti-Cult Cult Wine Article in City Magazine
The lastest issue of City, a magazine based on New York dealing with hipster trends and the hipsters behind them, has an article on Anti-Cult Cult Wines by Pameladevi Govinda.
The article speaks of a backlash movement against the Turley's and Opus', a movement lead by "tireless bon vivants" who look for wines from "miniscule productions bearing hush-hush labels you'll rarely spot on the pages of well-known wine periodicals."
Importer Joe Dressner is quoted as saying: "The audience is sort of a downtown bunch and, like any cult movement, a lot of it is fueled by the internet."
The article mentions how a Gamay from the Clos Roche Blanche became an internet phenomena. "There are a number of wine blogs and talk forums where people will record everything they drink -- every day," Dressner said. "One of the regular characters who pops up is a guy who calls himself Florida Jim. He recently posted that Chambers Street Wines and Astor Wines & Spirits were carrying the Clos Roche Blance Gamay. Both stores sold out immediately."
Ms Govinda goes on to say: "Most of these anti-cult winemakers don't promote their wares as specialized exports. In fact, it's the lack of media exposure that preserves the aura of secrecy that draws cult followers. At the end of the day they are small village-dwelling artisans who grow grapes and produce wines in order to make a modest living. Having some hipster gush when he finds their name on the wine list at WD50 isn't their intention."
This is an excellent article and there is no link to the text on the internet. You actually have to go out and buy the magazine.
Of course, I have no idea where the magazine is actually available.