joe dressner

My name is Joe Dressner and I'm The Wine Importer of many French, an increasing number of Italian wines and a Port. I am part of a company, Louis/Dressner Selections, which tries to find interesting and often unusual wines that express the terroir the wines come from and the talent and hard work of the winemakers. This site is my personal spot and has no relation to the company I work for.

The point of this site is unabashed self-promotion, which I have learned is the key to success in the business world. Long and hard experience has taught me that the quality of our wines is unimportant -- it is my ability to network and promote myself that matters most in the business world. Image and illusion are all that matters and our customers feel reassured to know they are buying wine from an important personality who has his own web site.

Most of this site is true, but some of it is fictional. I often forget which part is which. Everyone in the wine trade takes themselves so seriously that I am trying to bring a little perspective and humor into what should be a joyous trade. By the way, my lawyer suggested I include this paragraph.

The site is organized by chronological posts in descending order. There are several posts on each page and you can go to earlier posts by scrolling to the bottom of the page and clicking on older posts. This is a very user-friendly feature.





the wine importer
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The Art of Wine Tasting

Click to Read An Exciting Exposé of The Three Tier Schnook System!

Clicking Here Takes You to A Breathtaking Minute-by-Minute Account of a Glamorous Day in the Life of The Wine Importer!

Click Here to Speed to the Non-Fictional Louis/Dressner Selections Website

My Friend André Iché, An Appreciation

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...more recent posts


Over 200 People at K&L Tasting on Saturday!

Over 200 people attended the Real Wine Assault tasting at K&L in San Francisco on Saturday, including a delegation from the Walnut Creek Veterinarian's Guild.

Happily, all the vignerons were able to get on their morning flight from Seattle to attend the event. Unfortunately, Jean-Paul Brun was late for his departure, but Laurence Brun, his sister, was able to hold down his table until he arrived at 2:30 pm.

That night, we split up to eat at Slanted Door, Citizen Cake and Chez Panisse. Luckily, I always travel with my GPS and we were able to find the directions to the restaurants. My group, which went to Chez Panisse, found a cab driver who didn't know how to get to Berkeley and I had to mount and program the GPS to go from the plush Carlton Hotel in San Francisco's Tendernob to Chez Panisse. On our return, the Berkeley driver did not know how to find San Francisco's Tendernob and I once again had to mount and program the GPS. The Berkeley driver was Cantonese and didn't speak English well, but happily my Tomtom GPS has both a female and male Cantonese voice.

Thank goodness for modern technology.


- Joe Dressner 3-29-2006 3:04 pm [link] [3 refs] [2 comments]

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