joe dressner

My name is Joe Dressner and I'm The Wine Importer of many French, an increasing number of Italian wines and a Port. I am part of a company, Louis/Dressner Selections, which tries to find interesting and often unusual wines that express the terroir the wines come from and the talent and hard work of the winemakers. This site is my personal spot and has no relation to the company I work for.

The point of this site is unabashed self-promotion, which I have learned is the key to success in the business world. Long and hard experience has taught me that the quality of our wines is unimportant -- it is my ability to network and promote myself that matters most in the business world. Image and illusion are all that matters and our customers feel reassured to know they are buying wine from an important personality who has his own web site.

Most of this site is true, but some of it is fictional. I often forget which part is which. Everyone in the wine trade takes themselves so seriously that I am trying to bring a little perspective and humor into what should be a joyous trade. By the way, my lawyer suggested I include this paragraph.

The site is organized by chronological posts in descending order. There are several posts on each page and you can go to earlier posts by scrolling to the bottom of the page and clicking on older posts. This is a very user-friendly feature.





the wine importer
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The Art of Wine Tasting

Click to Read An Exciting Exposé of The Three Tier Schnook System!

Clicking Here Takes You to A Breathtaking Minute-by-Minute Account of a Glamorous Day in the Life of The Wine Importer!

Click Here to Speed to the Non-Fictional Louis/Dressner Selections Website

My Friend André Iché, An Appreciation

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New Cider Producer -- Domaine de Fortmanel, St-Georges-en-Auge, Normandy

Louis/Dressner is proud to announce we now have a cider producer!

Julien Frémont works in a breathtakingly beautiful farm in the Pays d’Auge, Calvados. This is Camembert and Livarot country, and of course cider and Calvados, a place where cows and apple trees have defined the landscape for more time than can be remembered. It is green, lush, softly hilly, the soil rich clay with silex, and the climate humid and mild.

Frémont says that he would gladly do without his cows, about 80 when you count the youngsters born each year, and just deal with apple trees and apples, and the cider and Calvados he makes from them. But he knows that cows and trees take care of each another, that his trees would not grow and age the way they do, or his apples taste the same, without the cows.

The farm has 45HA of grazing fields, 12HA of which are planted with apple trees. The cows mow the grass, prune the trees in summer and eat the fallen apples, until it’s time for the harvest from late September until November. The apples are picked by hand in large baskets, then put into 50KG bags. The trees are a mix of old local varieties of acidic, late ripening apples.

The apples are washed and sorted, then pressed in the press Frémont ancestors built in 1765. Some juice is is immediately bottled for apple juice, and the must for cider is put in large vats where fermentation starts. It is essential for fermentation to go slowly, mainly thanks to natural early winter cold, and racking. When the alcohol reaches about 4.5%, the must is bottled so that the secondary fermentation, creating the fizz, can start. This bottling is called Brut par nature.

A selection of apples comes from a particular orchard of old trees. Those are kept in the well-ventilated attic for several months, and passerillage occurs, where the apples dry out and the sugar levels concentrate. When these are pressed and fermented, they make a special bottling called Greniers (attics.)

Frémont also makes excellent Calvados that he distills himself and ages in casks for up to 7 years. We don't have license to import the Calvados.

Guest Blogged by Denyse Louis
- Joe Dressner 10-02-2008 8:58 pm [link] [1 ref] [add a comment]

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