joe dressner

My name is Joe Dressner and I'm The Wine Importer of many French, an increasing number of Italian wines and a Port. I am part of a company, Louis/Dressner Selections, which tries to find interesting and often unusual wines that express the terroir the wines come from and the talent and hard work of the winemakers. This site is my personal spot and has no relation to the company I work for.

The point of this site is unabashed self-promotion, which I have learned is the key to success in the business world. Long and hard experience has taught me that the quality of our wines is unimportant -- it is my ability to network and promote myself that matters most in the business world. Image and illusion are all that matters and our customers feel reassured to know they are buying wine from an important personality who has his own web site.

Most of this site is true, but some of it is fictional. I often forget which part is which. Everyone in the wine trade takes themselves so seriously that I am trying to bring a little perspective and humor into what should be a joyous trade. By the way, my lawyer suggested I include this paragraph.

The site is organized by chronological posts in descending order. There are several posts on each page and you can go to earlier posts by scrolling to the bottom of the page and clicking on older posts. This is a very user-friendly feature.

the wine importer
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The Art of Wine Tasting

Click to Read An Exciting Exposé of The Three Tier Schnook System!

Clicking Here Takes You to A Breathtaking Minute-by-Minute Account of a Glamorous Day in the Life of The Wine Importer!

Click Here to Speed to the Non-Fictional Louis/Dressner Selections Website

My Friend André Iché, An Appreciation

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...more recent posts

Buy from The Local Global Village!

That's right, buy from authentic farmers from wherever they are!

I'm sick of all this buy local stuff. This is pure marketing for local chambers of commerce. Reducing everything to it being "local" is both nonsensical and finally jingoistic. This is a country with a long history of Buy America First, anti-immigrant riots, racism and xenophobia. To now watch seemingly responsible journalists, restaurateurs and wine folks argue to buy "locally" as if they discovered the secret to eternal life is beginning to make me sick.

Europe has centuries of agricultural tradition and diversity that predated modern transport. It I take a car ride three hours north, south, east or west of my home in historic Poil Rouge, I land into a whole other world of cuisine and wine. Why? Not because of local farmers with PhD's who have set-up boutique operations, but because those separate cultures have a history beyond the phrase "carbon footprint." Those traditions have been there for centuries and are still struggling to exist despite standardization. But look hard enough and you can find them easily enough.

Local does not mean good. Local does not mean authentic. Local does not mean artisan. Local is a quantitative, not qualitative judgement. Thank goodness, my choices in cheese are not limited to what is made locally, let alone wine, produce, fish and meat. If it is good and local and the locals are accessible and need support than I am happy to support them. The important thing for me is what the quality of their work is, not where they are located.

I've had enough of this nonsense. Simpleminded calls for local goods and low carbon footprint miss the point, the more important thing is what is the local quality in each area. Of course, no one ever lost money underestimating the intelligence of the American public.

- Joe Dressner 10-27-2008 3:50 pm [link] [2 refs] [17 comments]

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