An Urgent Request from Greg Hill! Hi Joe, I just came across your site a couple of weeks ago. Thanks: it's funny and informative. I particularly enjoyed your piece on "real wine". It made sense, or I had agreed in advance of reading it, because I've come to rely on the Louis/Dressner label when my meager knowledge fails me (often) in the wine shop. This prompts a question on how wine could be uh, marketed. Have you ever considered marketing wine as Louis/Dressner Selections? I've always had a really difficult time remembering french chateau/labels in particular, and I even know some French! Despite this failure I've continued to buy French wines. Time and again I'd be in the shop not knowing whether I was about to spend $20 on something quite nice or something i'd immediately forget. But I did eventually detect a pattern; wines with your label on it tended to be good, I tend to read labels. I learned to let you be my guide.... How about this one: you know those hideous black bags with gold flowers or something printed on them some retailers use? You wines probably steer clear of retail partners of that ilk but for the sake of argument imagine bags printed with Louis/Dressner propaganda. Could be an interesting experiment on a targeted basis. Choose two/three shops, supply them for six months, monitor sales. Regards, Greg Hill
It's funny, but I have given people the advice that they should turn the label around and look for the importer.
Thanks. I often give the same advise. Rosenthal and all importers whose first names are Dan, Danny or Daniel. |