Things I Don't Understand About the Wine Industry
I spent most of October visiting various Americans trying to convince them to buy our wines. Although I have been a member of the Wine Industry for 16 years now, many things about the industry continue to battle me:
- How can a top restaurant not have a top Muscadet on their wine list?
- How does Robert Chadderdon run a multi-million dollar, successful business with only one person working for him?
- How can Mr. Chadderdon eat out at a top restaurant nightly and still remain fabulously healthy?
- How can Sherry-Lehman run the exact same ads in the New York Times, only with vintage and price changes, for the past 16 years?
- Are the owners of Sherry-Lehmans really good friends with Jean Sauvion, the Wizard of the Loire Valley?
- Does Sherry Lehman's good friend Georges Duboeuf, the Wizard of the Beaujolais, really makes special bottings for Sherry-Lehman?
- Are Jean Sauvion and Georges Duboeuf also good friends?
- Did the ownership of Sherry Lehmans introduce Jean to Georges?
- Who picks up the check if Jean Sauvion, Georges Duboeuf and the owner of Sherry Lehman go out to dinner together?
- Who set the industry-wide profit margins for wholesalers, restaurants and retailers? Is there a secret committee somewhere?
- How many Vin de Pays Merlot can the Costieres de Nimes region be producing?
- Why does no one talk about Heidi Barrett anymore?
- Why does no one talk about Russell Herman anymore?
- Where does Michel Rolland find the time to consult to so many wineries all over the world? I barely have time to run my business, see my wife, talk to my children and walk my dog Buster. Let alone write this blog. Perhaps Michel Rolland does not have a dog?
- Who are all these PR agents in the Wine Industry? Since there are only two or three journalists who sell wine, what accounts for the existence of so many pr people? How many events can Robert Parker attend a week? I know for a fact that Robert Parker also enjoys spending time with his wife, daughter and dog.
- Why are Gris du Toul sales flat? Is there still so much anti-French sentiment out there?
- Why would anyone in their right mind want to make Marquis Philips or Yellow Tail?
- Why would anyone in their right mind want to drink the above?
- Is it possible that there is not a single bottle of Romorantin in the entire state of California?
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