Februrary is
Drink a Wine Made by a Peasant/Vigneron Month!

Yes, there are lots of négociants making good wine.

Lots of moneyed folks, be they from Barcelona or San Francisco are making good juice.

Many Château owners wouldn't even know how to prune a vine.

Be that as it may, February is:
International Drink a Wine Made by A Peasant/Vigneron Month!

There is still no substitute for someone who works, knows, lives and dies with their land!


Fernand Coudert, the visionary who replanted the Clos de la Roilette in the 1950s and brought back to life one of the great terroirs of the Beaujolais.

Wine phenomenas come and go. Todays Helen Turley will be tomorrow's Bob Foley will be tomorrow's Priorat hotshot will be some Marco in the Barolo. What ever happened to Guy Accad?

But the land and the peasants who worked that land came before them and will still be there after everyone forgets whose wine was The Wine of the Year in 2003. Yes, there is globalization, yes there are armies of consultants, but someone still has to get out there and work the land. There is still a Peasant/Vigneron out there who wants to make great wine. And February is the month to show them that we care about their work, that we are ready to plunk down some money and keep them going.

So, don't forget. Throughout February, wine shops and restaurants will be running promotions around the country.

Be sure to tune-in here for more details.

What are you drinking tonight?

Are you sure it was made by a genuine Peasant/Vigneron?
- Joe Dressner 1-06-2004 2:10 am


return to: Joe Dressner The Wine Importer


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