Buy from The Local Global Village!

That's right, buy from authentic farmers from wherever they are!

I'm sick of all this buy local stuff. This is pure marketing for local chambers of commerce. Reducing everything to it being "local" is both nonsensical and finally jingoistic. This is a country with a long history of Buy America First, anti-immigrant riots, racism and xenophobia. To now watch seemingly responsible journalists, restaurateurs and wine folks argue to buy "locally" as if they discovered the secret to eternal life is beginning to make me sick.

Europe has centuries of agricultural tradition and diversity that predated modern transport. It I take a car ride three hours north, south, east or west of my home in historic Poil Rouge, I land into a whole other world of cuisine and wine. Why? Not because of local farmers with PhD's who have set-up boutique operations, but because those separate cultures have a history beyond the phrase "carbon footprint." Those traditions have been there for centuries and are still struggling to exist despite standardization. But look hard enough and you can find them easily enough.

Local does not mean good. Local does not mean authentic. Local does not mean artisan. Local is a quantitative, not qualitative judgement. Thank goodness, my choices in cheese are not limited to what is made locally, let alone wine, produce, fish and meat. If it is good and local and the locals are accessible and need support than I am happy to support them. The important thing for me is what the quality of their work is, not where they are located.

I've had enough of this nonsense. Simpleminded calls for local goods and low carbon footprint miss the point, the more important thing is what is the local quality in each area. Of course, no one ever lost money underestimating the intelligence of the American public.

- Joe Dressner 10-27-2008 3:50 pm

return to: Joe Dressner The Wine Importer

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